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Date: Wed, 18 Jun 1997 01:22:30 -0700
To: sales@digitalgold.com
From: Digital Gold <info@digitalgold.com>
Subject: Digital Gold Newsletter For June/July

Dear All,

Below is our Newsletter for June/July 


READ ALL ABOUT IT FOR JUNE/JULY 1997

  Do I really need to Promote My Website?

  The answer is YES

It's like saying do I really need to promote my business?

  Most People have the viewpoint that the website is the advertisement and
  therefore they are promoting their business. That is true except for one
little detail that is left out. People need to see your advertisment in
order to buy from you. For
  example if you take out an ad in a magazine or newspaper, you know that
your ad will
   be seen by thousands of people as that is why you have taken out an ad
with that
   magazine or newspaper. You wouldn't take out an ad in a magazine or newspaper
  that nobody read, would you? So then why would you put up a website and
not let
   anyone know that it is there?

    As this one little detail is almost always overlooked, the majority of
the public
  spend all their money in building their website, then putting their
website online and
   then nothing. They usually end up blaming their web designer and then
feel that the
   web works for everybody but them. It's not the web designer's
responsiblity to get
  your website seen, nor to bring traffic to it. It's like saying I hired a
general contractor to build the building and after he built it, he didn't do
the grand opening. It's not the general contractor's job to do the grand
opening. 

      So, just like any business, "If you Promote it they will come" this
too holds true
   for a website, and as long as you promote your site (and your site has no
bugs) your
   business will continue to grow and expand. 

  If you would like more information on promoting your website, drop us a
line at
   (818)828-7400 or email  And we will be happy to answer any and all of
your questions.
        

                       $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
                                 Digital Gold
                       "If you promote it, they will come"
                           http://www.digitalgold.com
		             info@digitalgold.com
                       $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$